The Pantone Color Institute is a company specializing in color matching and communication. For 2023 they recently coined the term “viva magenta.” Derived from the Latin word “vivus,” The word “viva” means “alive” or “vibrant.” In addition, “magenta” refers to a specific shade of pinkish-purple, often associated with creativity, energy, and boldness. Together, the name “viva magenta” suggests a lively, vibrant shade of pinkish-purple that is perfect for adding a pop of color to any design.
Wether you are a designer or just a lover of color make sure to showcase and use the trendy color “viva magenta” in your designs and paletes.
Make it Meraki. Make it with Soul. 