Tag: color

• Viva Magenta: Color of the Year 2023

  

  The Pantone Color Institute is a company specializing in color matching and communication. For 2023 they recently coined the term “viva magenta.” Derived from the Latin word “vivus,” The word “viva” means “alive” or “vibrant.” In addition, “magenta” refers to a specific shade of pinkish-purple, often associated with creativity, energy, and boldness. Together, the name…

  Martha Cisneros

  January 6, 2023

  Design

  color, Design, Magenta